An Influence of Positive Affect on Decision Making in Complex Situation: Theoretical Issues With Practical Implications

［タイトル］
An Influence of Positive Affect on Decision Making in Complex Situation: Theoretical Issues With Practical Implications

［著者］
Alice M. Isen

［掲載］
Jounral of Consumers Psychology, Vol.11, No.2, pp.75--85, 2001.

［アブストラクト］
This article reviews evidence indicating that, in most circumstances, positve affect enhances problem solving and decision making, leading to cognitive processing that is not only flexible, innovativem, and creative, but also thorough and efficent. These results have implications regarding consumers' potential reactions to affect generated by ads, products, consumption situations, and service envounters.
These cognitive effects of positve affect are considered in the context of effects on social interation that show that positve affect leads to helpong generaosity, and interpersonal understanding. Together, these findings suggest implications especially for customer satisfaction, and particularly for a role for employee positive affect, or employee satisfaction, in generating customer satisfaction.
Moreover, studies specifically in the domain of medical decision making and problem solving indicate that these implications would apply to the specific areas of doctor-patient interation, medical desicion making, and medical consumer satisfaction. Finally, it is suggested that the benefits of positive affect be considered when formulating healthcare policy and be inclued in economic models and policy decisions more generally as well.

［キーワード］
ポジティブ感情　意思決定　問題解決行動　思考　消費者行動　医療

［要約・感想］
ポジティブ感情は思考の柔軟性や完全性、効率性などを向上させる、ということ。
具体的な例として消費者行動や医療従事者の診断行動などを取り上げている。
ポジティブ感情として、どのような感情を引き出しているのかが明確になっていないのだが、一つかかれてあったのが、「キャンディやチョコレートを与える」（！？）。
そんなことで本当にパフォーマンスが上がるのか！？
ちょっと怪しいが、とりあえず、ポジティブ感情がパフォーマンスを上げる、ということを示す論文の一つ。